How to Offer Personalized Service to Reward Military Customers

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As a business owner, showing appreciation for military customers shouldn’t just be done once a year on the fourth of July. Expressing gratitude and providing them with specialized services are easy ways to make sure this important demographic feels valued and appreciated in a store or restaurant.

After all, for a military customer, nothing forces loyalty quite like knowing that their favorite brand appreciates them.

Here are some creative strategies companies can utilize to offer personalized services to reward military customers for making them feel welcome and supported at an establishment.

Offer Discounts or Special Pricing

Showing brave military personnel appreciation for their service is something any business should be proud to do. Offering discounts or special pricing is an easy way to express gratitude and make them feel valued.



A small amount of savings can go a long way towards saying ‘thank you’ while also encouraging them to come back. It’s like a company offering its own little ‘salute-alute’!

Plus, businesses get the added bonus of selling more products or services, so everybody wins. All in all, helping veterans out with discounts or special pricing is a win-win situation that helps show true appreciation.

Here are some discounting strategies businesses can use with military personnel:



  • Give a fixed percentage discount off their total purchase or bill; this could be a few percent off the entire amount or even a higher rate for specific product categories.
  • Set up loyalty programs that reward repeat customers; this could be anything from free shipping on future orders to discounts on special promotions.
  • Establish exclusive military pricing plans where veterans can get lower rates for the same products and services as regular customers; this is an attractive option for many veterans, who appreciate being given preferential treatment in exchange for their service.
  • Provide gift cards, coupons, or promotional codes specifically designed for military personnel; these are great ways to show appreciation without breaking the bank.
  • Create special exclusive deals for veterans, from freebies on birthdays to extra discounts for shopping online or in-store.

However, companies need to verify military personnel’s status before offering any type of discounts or special pricing. This ensures that the benefit is given to those who have earned it and is not being used by someone looking to take advantage.

Offer Free Shipping Or Delivery Services

For online businesses looking to create a lasting impression with their military customers, offering free shipping or delivery services for orders may be the key.

Many military families are separated from their family members due to deployment periods, so assisting with order fulfillment can ensure they receive what they need quickly and conveniently. This is an excellent opportunity for ecommerce businesses to demonstrate their recognition for military personnel and their commitment to supporting them through quality service.

Providing free shipping or delivery services can create a positive customer experience and loyalty for decades to come.

Create Reward Programs

A rewarding way to thank military personnel for their commitment is by introducing a unique rewards program targeted directly at them.

Benefits could include discounted products, freebies, or loyalty points, making them feel valued and appreciated while bringing in more business. Creating a rewards program for this demographic is an efficient method to show their efforts are deeply appreciated and make them return.

Here are three reward programs companies can leverage:



Discounted Products And Services

Offering special discounts on products or services that cater to their specific needs is an effective way to reward active-duty military personnel, veterans, and their families. This will allow them to save money while showing respect for their service.


Special freebies are a great way to thank the men and women in the armed forces for their dedication and sacrifice. Firms can consider offering free coffee, books, snacks, tickets to shows or sporting events, clothing items, gift cards, and more, as rewards for those who serve the country. 

Loyalty Points

A loyalty program can be established specifically for military members to further reward their service and commitment. Rewarding points or bonuses for things like purchasing items in a store, attending events hosted by the brand, or making referrals can also be highly beneficial. This initiative will also provide discounts that military personnel can use when shopping with a specific brand.

Donate Part Of Profits

Companies that choose to donate part of their business profits leverage a powerful way to show support for current military members and their families. It demonstrates that they care about the well-being of armed service personnel. This initiative can also boost trust and loyalty with potential customers.

Showing that an organization is committed to charitable giving can give customers peace of mind when choosing who to do business with – this is especially true for veterans who may be looking for a dependable brand to invest their hard-earned money.

Delivering on the promise of giving back to those that have bravely served a country makes a lasting impression on all types of customers – proving once again why giving back should always be a priority.

Sponsor Veteran-Focused Events Or Initiatives

Supporting veterans is a noble endeavor and an investment in the future. Showing support through sponsoring veteran-focused events or initiatives can be a powerful way to make a difference.

Events such as galas, memorials, and volunteer projects that benefit veterans show gratitude for their service and inspire others to give back. It can also create goodwill towards a brand – expressing appreciation for veterans through sponsorship opens the door for meaningful connections with this demographic on a deeper level, which can drive loyalty amongst these consumers.

Thinking about what a business can do to show appreciation for the brave men and women who serve this country is an excellent starting point.

Here are some ideas for how businesses can show their support:

– Host a veteran job fair

– Offer free or discounted services for veterans

– Sponsor events (such as fundraising dinners, parades, and ceremonies) to honor veterans

– Create volunteer programs that benefit veterans and their families

– Participate in local charity walks or runs dedicated to helping veterans.

Create Special Events

With Veteran’s Day and Memorial Day around the corner, businesses have an excellent opportunity to show acknowledgment to those who have served in the military. Whether it’s at restaurants, stores, or parks, setting up special events or promotions exclusively for veteran and active-duty military members is one way to thank them for their efforts.

Not only does this show recognition and respect to those who have served the country, but it can also give businesses of all sizes an extra boost during downtimes. These thoughtful gestures can go a long way in making sure that veterans and their families feel appreciated and honored.

Many businesses have already begun to capitalize on this opportunity, such as a restaurant offering free meals for veterans or a store providing discounts and special promotions just to members of the military.

Train Military-Specific Customer Service Agents

It is essential to provide training ensures employees are providing exemplary customer service to those who served the country in the armed forces. All staff members must understand that exceptional customer service must be provided to these customers daily.

With the right training program, employees can learn how to communicate a message effectively and appropriately with military customers. They must also provide them with an exceptional quality of service to show gratitude for their sacrifice. This initiative will ultimately improve the business’s reputation and standing in the community.

Furthermore, such a program would help improve business outcomes and demonstrate great care towards those who courageously risked their lives for people’s freedom.

For military-focused customer service training, it is essential to include components that focus on the needs of veterans and their families. This should include understanding military culture and terminology and recognizing the unique challenges veterans may face when transitioning back to civilian life. 

Additionally, customer service agents should be equipped to assist them in navigating these challenges. It is also crucial to include information on military benefits and how they can be utilized. Customer care representatives should also be trained to demonstrate empathy when dealing with difficult situations that arise from military-related issues. The training should also involve role-playing exercises so that agents can practice responding effectively in a variety of scenarios. Finally, the training should provide resources for further study and guidance for additional knowledge on the topics covered.

Wrapping Up

These strategies all have one thing in common: they show appreciation for the service members who have dedicated their lives to protecting a country.

By implementing these tactics, firms can create a more inclusive environment where veterans feel welcome and appreciated in their businesses.

With the right approach, military customers can be some of the most loyal fans!

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Vishal Meena
Vishal Meena

Hey! I'm Vishal Meena from Rajasthan, India. A Digital Marketer and founder of WayToidea. I Share Strategies Related to Blogging, SEO and Digital Marketing.

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