When your business is trying to rally enthusiasm from your audiences, a big marketing campaign can often feel like the right way to go.
It gives you an opportunity to drum up hype, while also getting involved with something that can see your brand and social media pages shared across a variety of digital locations they might not normally be found.
However, the big question that you might have, is what exactly should this campaign be?
There are any numbers of answers to this, and while the route that you opt for might depend on previous success that you may have found with campaigns, it might also be worth exploring entirely new directions that could provide you with fresh, effective results.
Fundraising vs. Marketing
It might be that your organization is non-profit, and therefore more interested in fundraising than marketing. Many of the core principles behind these two concepts might feel quite similar, but there are some differences, and the campaign that you had in mind could be a fundraising push.
Depending on the kind of organization that you’re talking about here, your approach to hitting your target could take any number of forms.
If you’re behind a charity, then you might be involved in community events that look to highlight your values but perhaps on a larger scale than what you normally do – perhaps something that involves other local communities and services to get a wider network involved.
Through this route, you might acquire the attention of people who either hadn’t heard of you or otherwise weren’t a part of your pre-existing audience, potentially leading to new doners.
Additionally, integrating yourself in such communities might lead to sponsorships or grants from those who are in positions to do so – if they feel as though your contributions are meaningful.
However, charities aren’t the only organizations that look to start fundraising campaigns, and as such, other options for doing so might appeal to you more.
Once you have a strong enough base, as well as subscribers for services such as email or SMS, you can begin to forge a more direct approach.
For example, you could explore the option of a text messaging service for nonprofits that looks to directly contact your audience members in relation to this fundraising campaign, making it quick and easy for them to get involved if they wish to do so.
WordPress Blogs and SEO
If you’ve been in the field of business for a while now, you’re likely no stranger to the profoundly effective impact that SEO can have on your brand awareness.
However, having a strong knowledge of the different kinds of options that you have in this regard might help your next SEO campaign to be even more impactful than the last.
Different blogging platforms, of which WordPress is one of the more popular, have different allowances made towards the possibility of SEO.
WordPress in particular has many advantages, that can allow you to more effectively hone in on the use of keywords that can allow you a greater degree of control and customization over the success of your SEO.
If you’ve yet to truly give SEO the chance to work wonders for your business, you might find that running it alongside your more direct forms of marketing gives you a chance to see how this subtle raising of awareness can improve the traffic to your website.
That being said, before you launch headfirst into a strong SEO campaign, you might feel it appropriate to ensure that your website is as polished as it can be, with as clean and modern a design as possible, and a UI that makes it easy to navigate.
You don’t want your customers to get as far as your front door, only to be turned away by an aesthetic issue that can be easily overcome.
If you are in the position of a more traditional business, though, you might find that your latest product launch provides you with the perfect opportunity to coincide it with a fresh marketing campaign.
A large part of your motivation for doing so will be that your newest product launch is as successful as it possibly can be, but it might also be that the unique properties of this new product could draw in customers who were previously uninterested in what you had to offer.
If this is the case, a large part of this marketing campaign will be geared towards new faces; introducing yourself – which gives you a chance to make a good impression.
If you are hoping to use this latest product launch as a sort of fresh start for your company in some way (at least in relation to the new audiences you’re hoping to reach), you might also feel it appropriate to delve into more sophisticated or refined forms of marketing, such as video marketing that’s helmed by an experienced team.
The aim here is to look professional, and if you don’t feel as though you have anyone in-house who can tackle something like this to the level that you’re hoping to achieve, this alternative might be more for you – though that’s not to say that you can’t use this as a learning curve to gain more confidence for the next time around.
Intertwining your latest product launch into your fresh marketing campaign also gives you an opportunity to address criticisms or shortcomings that you’re aware of in your previous products, as elements that might have turned away some audience members before might have been fixed by this latest effort – though they won’t know that without you informing them.
It’s easy to think that marketing is simply about raising brand awareness, but it’s also an opportunity for you to cultivate a very specific message, and it’s important to think carefully about the possibly unintended messages that your campaigns are sending, as you want to control the impression you’re giving as much as possible.
The prospect of a free trial, from the perspective of an audience member, is always a very captivating one. Regardless of whetherthe business offering the trial is one who already has their loyalty or one that they had no prior interest in, a free trial always leads to at least a pause of consideration.
With nothing to lose, there is potentially no reason not to try it out – worst case scenario is they don’t like what’s on offer, but no harm done if they didn’t pay for it.
However, you can work to ensure that this free trial gives them the best possible impression of your business, and one that deeply interests them in coming back for more once that trial period has ended.
That’s only relating to the trial itself as well, and the marketing campaign that surrounds the trial could potentially work to cast as wide a net as possible in relation to those who have never tried your offerings before but would be interested in a free trial.
This is something that can be shared throughout your social media platforms, emphasized on your website, or even have a dedicated piece of video content surrounding.
As with many methods of marketing, you might find that combining this with another possibility, such as a product launch, works to get as many people interested as possible.
The Big Rebrand
The core elements of your business might seem like constants at times. Your logo, your aesthetic, your approach to the services that you offer, these might feel like aspects that are unchangeable, no matter what else shifts around in your business.
However, you might find that with time, your business finds itself in something of a rut, which can prove difficult to get out of with the association and image that your brand has built for itself.
A complete rebrand, can help to reinvigorate you, and make you feel fresh again in the eyes of your consumers. This could be something as simple as a shift in your logo and aesthetic, to a massive overhaul of how you conduct yourself – broadcasting to the world that you’re aware of what works and what doesn’t, and that you’re ready to be your best self.
This can be an effective way of fighting off stagnation andshowing your audiences that you’re not only receptive to feedback, but willing to take action based upon it, might be a strong showcase of how much you value them as customers.
That being said, a rebrand isn’t a guaranteed success, and if different audience members have different ideas regarding what works best about your business, a decision to move more in one direction than the other does risk alienating some people.
Taking risks is a natural part of business and trying to please everyone might swiftly lead to you pleasing no one, but that doesn’t mean that you should dismiss this potential idea lightly.
A rebrand might feel like an easy path to rejuvenation, but once you’ve put yourself on a new road, you have to stick to it, unless you want the problems of the past to creep up once again.