A Journey Worth Sharing

Hey, I'm Vishal Meena, 24 year old living in Jaipur (Rajasthan) India, and I have been immersed in the world of SEO and blogging since February 2019, constantly learning and applying new strategies.

I was originally born in a small village of Rajasthan called Jalooki (hometown), near Alwar (Rajasthan), India, and primarily raised in Alwar city, where I graduated from Shri Adinath Jain College (Eve.).

Currently working as an SEO Specialist at a Jaipur based startup, but WayToIdea (WTI) is my passion project, a place where I share everything about SEO, blogging, and digital marketing strategies I've learned the hard way.

How It All Began: A Keypad Phone, and Dreams

My journey began in 2019, right as I started college. But then I realised another purpose I needed to serve: to support my family financially and pay my college fees on my own. I was determined to make it happen.

At the time, we only had a single keypad mobile phone in our house, but luckily, it had a browser and YouTube.

In February 2019, I dove into researching side hustles for students. I stumbled upon an interview with one of India's top bloggers, Harsh Agrawal, the founder of ShoutMeLoud. I was completely inspired by his story and what he shared about blogging and SEO.

The only catch?

I soon learned that starting a blog required money for a domain and hosting - and I didn't have a single dollar to spare.

But that didn't stop me. I went back to the web, researched how to start a blog for free and found Google's Blogger, which lets you set up a free blog.

I ran, learned, and set up my first blog: waytoidea.blogspot.com.

Yes, all on that keypad mobile.

I was eager to publish my first blog. Even without learning how to write an SEO friendly blog, I published the blog anyway.

But how with that keypad?

I wrote content into a notebook and then painstakingly typed it onto the blog. My fingers were screaming, but I didn't give up.

In my first blog, I drew heavily from Harsh's blog, as I was new to writing SEO-friendly articles at the time.

The Milestones: Upgrading and Expanding

A few months later, good news arrived: my sister gave me my first smartphone. This was a game-changer that opened up a world of new opportunities. I spent all my time learning everything I could about SEO and blogging.

By May 2021, I'd learned about the importance of a Top-Level Domain (TLD). I made my first major move, migrating everything from my Blogger blog to a custom (.IN) domain, waytoidea.in on WordPress. I meticulously redirected every URL to save my backlinks and SEO. I did see a temporary dip in traffic, but I was able to double it with better SEO on the new platform.

A few months later, I discovered that the .in domain has a reduced possibility to rank outside India because it is a country code top-level domain (ccTLD) that signals a strong geographic affiliation with India, causing search engines to primarily associate it with Indian users and content.

I needed to go bigger. On 29th March, 2021, I decided to reach a wider audience and purchased WayToIdea.com. I migrated the Site again, using the same precise process to ensure no progress was lost.

My vision was to create a hub for sharing everything I was learning about SEO, blogging, and digital marketing.

Launching Tools and Services

I was facing difficulties on wordpress with page speed, SEO and design. And secondly, I eagerly want to launch my free SEO tools and a few services. So I decided to build a custom website to make it easier to create the tools I wanted.

In December 2024, I migrated my entire WordPress site to Vercel (Next.js), a custom-built new website, with a new design and vision in mind. Migrating WordPress to Vercel took me one and a half months, but it was essential for achieving top-tier Core Web Vitals and giving me total design and functionality freedom for my tools.

At the same time, I launched my own SEO tools and began offering my personal SEO services, working directly with clients to help them achieve the same results I've been able to build here.

My journey has been a constant hustle since 2019. The knowledge I share here isn't from a textbook - it's from personal, hands-on experience.

I've faced countless challenges, built thousands of backlinks, shared hundreds of guides, and connected with amazing SEO professionals on LinkedIn, X, and other platforms.

That's how WayToIdea went from a simple idea on a keypad phone to a trusted hub for SEOs, bloggers, and digital marketers. My story is living proof that a little passion and a lot of hard work can build something truly impactful.

A Failed Startup Founder

In Jan 2024, 3 friends started a men's clothing brand startup called RareBel. The idea was simple: to make stunning graphic tees with a long lifetime of colour and print.

With a budget of 5 Lakhs (≈ $5,600), we purchased a DTF printer machine, raw materials for tees, and multiple fabrics with a variety of GSMs.

Built a Shopify website, registered GST & other legal requirements, and obtained a payment gateway.

We designed t-shirt designs that exist nowhere. We provide the best GSM quality at a good price.

We started with meta ads, but they generated very few sales, and ultimately, we ran out of budget.

We all did our best but… FAILED.

So after failing my first startup last year (2024), I had two choices. I could either give up and quit, or I could learn to build smarter and go again. And honestly, I learned so much, and I'm deciding to build again. But this is what I'm doing this time instead.

I think it's pretty common knowledge that nine out of ten startups fail because, you know, building a startup business is hard, right? And yes, that's true if you look at it from a startup level.

But if you look at it not from a startup level, but from the individual founder or entrepreneur level, the story becomes a little bit different.

Meanwhile - My Job Life

While building WayToIdea and working on a clothing brand startup, I was also a working professional.

On 17th May 2021, I joined my first organisation, Magazine3, as an Inbound Marketer. Magazine3 is a giant wordpress development company, well known for their AMP for WP plugin (over 12 Million+ downloads). They have over 10 product websites.

I worked on one of them called microwork.dev, where they provide a bunch of services including core web vitals, headless wordpress and more.

When I joined Magazine3, we started microwork.dev from scratch. I was responsible for managing entire websites, including design, content writing, SEO and social media.

I did it well until 31st August 2022. Yes, I left Magazine3 in Aug 2022.

I worked in many companies, gaining my experience and here are my total working experiences:

• Inbound Marketer (Remote) - in Magazine3 (from May 2021 - August 2022)
• SEO Expert (Remote) - in STAN Agro Ventures (from September 2022 to Jan 2025)
• Sr. SEO Executive (On Site) - in HRL Infotechs (from April 2025 to August 2025)

Currently working as: SEO Specialist (On Site) - in Digital Jaipur (from August 2025 - Current)

WayToIdea (WTI): Built on Experience

People visit WayToIdea for a variety of reasons, and my goal is to provide practical, actionable advice for improving your SEO, blogging, and overall digital marketing strategies.
Some of the reasons you might want to read and make use of WayToIdea include:

• Strategies from My Experience: The guides you find here are built on my personal, hands-on journey, from writing my first blog post on a keypad phone to building my own free SEO tools and launching services. Here, you'll find a wealth of information on SEO guides, blogging guides (creating, promoting, and monetising), and overall digital marketing to help you understand how all the pieces fit together.
• Services: I provide personal, one-on-one SEO and web development services, applying the same strategies that have successfully grown my own blog. My work with clients has led to tangible results, including 2x organic traffic growth, securing top 5 rankings for competitive keywords, and boosting Core Web Vitals scores for optimal performance.
• To Use Free Tools: I've built a suite of free SEO tools to help you on your journey. WayToIdea also has an active community of readers who share tips and advice in the comments section and on social media. You can also reach out to me anytime - I'm here to help.

I recognise that building a successful online presence is not a one-size-fits-all endeavour. I encourage readers to find the strategies and approaches that work best for them.

Whether that means starting a side hustle blog, building an e-commerce store, or developing a personal brand, WayToIdea emphasises the importance of finding a path that aligns with your personal values and goals.

Thank you for reading!

– Vishal Meena