Without a doubt, social media remains one of the most powerful marketing methods for businesses of all sizes today. However, creating engaging, high-quality, and unique content for your audience can prove to be an extremely time-consuming process.
To increase your social media presence you need to publish consistently. In that case, you can save time and create social media content faster.
The good news is that there are several measures and strategies that you can implement, to speed up your social media content creation process. By implementing these measures, you will save a considerable amount of your valuable time and make the process much easier – without compromising on the quality of your social media posts.
In this post, we will walk you through some best simple tips for creating social media content faster. So, if you’ve been spending too much of your valuable time creating social media content, then these hacks can help you to speed things up.
1. Plan Content in Advance
At the end of the day, you want to create social media content that your audience will want to engage with. And, you may end up jumping back and forth from one topic idea to the other, as you try to figure out exactly the type of post that will deliver the best engagement.
Eventually, you may end up spending an hour or even more of your valuable time every day on the research process. And that’s why it’s highly advisable to plan your content in advance. By planning your content in advance, you will end up saving a considerable amount of your valuable time, which you can spend on more critical areas of your business.
And, planning content in advance isn’t a complex process. You will just need to spend around thirty minutes or so coming up with some topics or content ideas. You can start by checking what the industry leaders or your competitors are sharing on their social media platforms.
Once you’ve gathered potential ideas, you should then come up with a list of the best content topics to create content around. From there, you should then create a monthly content or editorial calendar.
This editorial calendar will feature all your upcoming social media posts, listed by date. So, when the time comes to create a post, you simply need to refer to your editorial calendar for the day’s topic and start writing. As you can see, you will be saving almost an hour every day with this approach.
2. Consider Batch Working
Batch working is a topic-focused, highly-specific form of working. It entails handling similar tasks at once, meaning you don’t have to switch between tasks. In social media terms, batch working will entail working on different aspects of your social media content at specific or different times.
Simply put, you will allocate a certain hour or day to handle a specific task. And, you will only work on that task during that specific day or hour. For instance, you can spend one-day gathering images and spend the second-day writing captions. You can then spend another day scheduling your social media posts. Also, you can use social media management tools to schedule posts for a month, week, or a certain time and enjoy more useful features.
Batch working will save you a considerable amount of time. While you may have to dedicate some hours or days upfront, you will end up saving serious time in the long run. Besides helping you to create social media content faster down the road, batch working will also help you to be more productive.
3. Use Social Media Templates
Creating graphics and other visual elements from scratch every time will undoubtedly add hours of time to your social media content creation process. And, this is where templates come in.
Social media templates are ready-made graphics, which can be edited in programs such as Canva, to create unique, visually appealing, high-quality, and engaging social media posts.
Considering that these graphics are already pre-made, you will only spend a few minutes instead of hours, changing the image or text to align with the content that you want to publish. For instance, you can use these templates to post stories, and quotes, promote blog posts or even launch new products or services.
For professionally-designed, high-quality social media templates, you should check out ContentBASE. This platform has hundreds of high-quality, ready-to-use social media templates, which can help save you valuable time.
4. Have a Folder of Stock Images
It’s always advisable to post unique content on social media. And, this also includes images. But, you may sometimes find yourself in a situation where you’ve almost finished editing a social media post, but for some reason, you can’t find that unique image that you had selected to go with that post.
You may have deleted it by mistake or even saved it and completely forgotten where. Whichever the case, it can be extremely frustrating or time-consuming, trying to locate that image or download a replacement. And, this is why it’s important to maintain a folder of stock images, properly categorized.
With such a folder, you will just need to select a relevant image from this folder and add it to the social media post. This way, you won’t have to spend too much time trying to find and download a relevant image, to replace the one you’ve misplaced.
There’s no denying that creating social media content can be a time-consuming process. But by using the tips we’ve shared in this guide, you should be able to create social media content faster. You can then invest the time you’ve freed up into other important areas of your business.