Best AI Writing Tools of 2023 (with Pros and Cons)

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You definitely have heard of AI (artificial intelligence) writing tools like ChatGPT, Google bard and many more.

In the digital age, content creation plays a vital role in engaging audiences, driving traffic, and enhancing brand visibility. As the demand for high-quality content continues to rise, bloggers, marketers or content creators are seeking innovative ways to streamline their writing processes.

Fortunately, with the rise of artificial intelligence (AI) technology, writing high-quality content has become easier than ever before. AI writing tools are designed to help you create engaging and informative content within minutes. AI tools for content writing have revolutionised the way we approach content creation.

However, with so many AI writing tools available, it can be challenging to choose the right one. To help you make an informed decision, we’ve compiled a list of the top  AI writing tools on the market today to write SEO friendly articles. Keep in mind that these tools are not meant to replace human writers, but rather to complement their skills and make their work easier.



It’s essential to use these tools in conjunction with your own writing skills and experience to create content that’s both engaging and informative. 

With that said, let’s take a look at the best AI writing tools, empowering writers to unleash their creativity while increasing efficiency.

Best AI Writing Tools

1. Rytr

Rytr is an AI writing tool that can help writers generate content for various types of media, including blog posts, product descriptions, and social media posts. It uses natural language processing and machine learning algorithms to create content that is both engaging and informative.



Rytr’s key features include a user-friendly interface, fast content generation, and multiple content templates. However, it may not be suitable for writers who prefer more control over their content.


  • User-friendly interface for easy content creation
  • AI-powered assistance for generating high-quality content quickly
  • Versatility in creating various types of content, such as blog articles, social media posts, and product descriptions
  • Time-saving efficiency in content creation process
  • Access to a wide range of writing templates and styles for inspiration


  • Dependency on AI-generated content may require additional editing or customization for a personal touch
  • Limited customization options for advanced users seeking more control over content creation
  • Not great for long-form content

Pricing: Rytr has a free plan with its starter plan at as little as $9/mo!

2. Jasper (Formerly Jarvis)

Jasper was founded in 2020 by only 8 employees, a leading artificial intelligence research organisation, Jasper is an innovative AI content writing tool that has taken the industry by storm.

With a user base of over 100,000 satisfied users, Jasper has established itself as the go-to tool for content creators, marketers, and businesses seeking to streamline their content creation process. Its powerful features and user-friendly interface have made it a favourite ite among professionals in various industries.

Best suited for a wide range of content types, including blog posts, articles, social media content, and more, Jasper adapts to your writing needs effortlessly. Whether you’re looking to create captivating marketing copy or informative blog articles, Jasper is equipped to handle the task with remarkable accuracy and efficiency.




  • Time-efficient content creation
  • Authentic and engaging content generation
  • Versatility across various content types
  • Data-driven insights for content optimization


  • Learning curve for new users
  • Advanced features may require additional learning and expertise
  • May not fully capture the nuances of highly specialized or creative content

Pricing: Starter Plan: $29/month, Pro Plan: $109/month and last Business Plan: $209/month.

3. Frase

Frase represents an AI-driven tool designed to streamline the content research process. It analyzes multiple sources and extracts key information, helping writers gather relevant data and create well-informed content. Frase also assists in optimizing content for search engines, ensuring articles are informative and highly discoverable.


  • Assists in content research by analyzing multiple sources and extracting key information.
  • Provides valuable insights to enhance content optimization.
  • Helps generate SEO-friendly content.
  • Supports data-driven decision-making.


  • Advanced features may require technical expertise.
  • Integration with specific platforms and tools may have limitations.
  • May have a learning curve for new users.

Pricing: Frase offers different pricing tiers based on usage and features, starting at $39/month when billed annually.

4. WordAI

WordAI stands as an advanced AI-powered tool that takes content generation to the next level. It uses sophisticated algorithms to automatically generate unique, readable, and contextually relevant articles. WordAI is a time-saving resource for creating bulk content or generating initial drafts.


  • Automatically generates unique and readable articles.
  • Offers high-quality output with human-like coherence.
  • Saves time and effort in generating bulk content.
  • Supports different languages.


  • Requires careful editing and proofreading to maintain accuracy.
  • Higher-priced plans may be required for advanced features.
  • May not capture the nuance and creativity of human writing.

Pricing: WordAI offers various pricing plans, starting from $49.95/month for the Standard plan up to $347/month for the Turing plan.

5. Article Forge

Article Forge is an AI-powered content creation tool that generates well-structured articles on a wide range of topics. By leveraging advanced algorithms, Article Forge helps writers save time and effort by automatically producing unique and readable articles.


  • Generates coherent and well-structured articles quickly.
  • Provides an extensive database for content inspiration.
  • Supports content customization and rewriting.
  • Offers integration with popular content management systems.


  • Generated content may require extensive editing and revision.
  • May not always capture the desired tone and style.
  • Higher-priced plans may be necessary for full access to features.

Pricing: Article Forge offers a subscription plan at $57/month when billed annually.


In the list of best AI writing tools, meet our next tool –, the ultimate AI-powered content writing tool that revolutionizes the way we generate high-quality written content . Designed to provide a seamless and efficient solution, empowers writers, marketers, and business owners to unleash their content creation potential like never before.

Say goodbye to writer’s block and welcome a world of effortless creation with WordHero analyzes your unique writing needs, comprehends the context, and generates tailor-made content in a matter of seconds.

From captivating blog articles and attention-grabbing social media posts to persuasive product descriptions and compelling email newsletters, covers a wide range of content formats to suit your specific requirements.


  • Time-Saving Efficiency
  • Specify target keywords for SEO
  • Enhanced Creativity
  • Consistency and Accuracy
  • Support 100+ languages


  • Dependency on AI Assistance
  • Tones are not refined
  • No inbuilt plagiarism checker
  • Learning Curve

Pricing: WordHero has flexible subscription plans you can choose from various pricing options tailored to different needs and budgets (starting at $49/mo). Free trial also available.

7. BuzzSumo

BuzzSumo is a powerful AI tool that helps content creators uncover valuable insights for content ideation, creation, and distribution. It allows users to analyze popular topics, identify influencers, and understand audience preferences, ultimately optimizing content strategy for better engagement and reach.


  • Provides insights into content performance and trends.
  • Assists in identifying popular topics and influencers.
  • Helps in understanding audience preferences and behavior.
  • Enhances content discovery and social media strategy.


  • May require additional tools for in-depth analysis.
  • The full suite of features may require higher-priced plans.
  • Limited to content discovery and analysis, rather than content generation.

Pricing: BuzzSumo offers various pricing plans, starting from $99/month for the Pro plan up to $499+/month for the Enterprise plan, depending on the features and usage requirements.

8. Copysmith

Copysmith is an AI-powered tool that specializes in generating persuasive copy for marketing materials. It assists in crafting compelling product descriptions, engaging ad copies, and creative content that resonates with the target audience.


  • Generates persuasive marketing copy across various formats.
  • Offers templates and customization options.
  • Enhances creativity and ideation process.
  • Saves time and effort in copywriting tasks.


  • May require additional editing and customization to align with specific brand messaging.
  • Higher-priced plans may be needed for access to advanced features.
  • Limited language support for certain features.

Pricing: Copysmith offers different pricing tiers, starting from $19/month for the Starter plan up to $499/month for the Professional plan when billed annually.

9. Scalenut

AI writing tools have become indispensable. Among them, Scalenut stands out as a game-changing AI tool for content writing. With its user-friendly interface and advanced capabilities, Scalenut simplifies content writing.

Scalenut streamlines the process, allowing you to effortlessly generate high-quality content. Whether you need blog articles, social media posts, product descriptions, or email newsletters, Scalenut adapts to your needs.

It saves you time and effort, providing SEO frieny content in minutes. Embrace the future of content creation with Scalenut’s AI writing tools, unlocking seamless and efficient writing experiences that elevate your content quality.


  • Every plan includes – SEO score and automated outlines for blog posts.
  • Time-saving efficiency
  • Enhanced creativity and inspiration
  • Streamlined content creation process
  • Tailored content for various formats and industries
  • Consistent tone and style


  • Dependency on AI-generated content
  • Learning curve for navigating the platform

Pricing: Essential plan starting at $39/mo for 100,000 AI-generated words.


AI Writer is an advanced content generation tool that utilizes artificial intelligence to create high-quality articles. With its sophisticated algorithms, AI Writer can generate unique and well-structured content on a wide range of topics, making it a valuable asset for content creators.


  • Generates unique and high-quality articles quickly.
  • Provides customization options for content creation.
  • Supports multiple languages.
  • Offers integration with popular content management systems.


  • Higher-priced plans may be necessary for full access to features.
  • The generated content may require editing and revision for specific requirements.
  • Limited control over content structure and flow.

Pricing: AI Writer offers various pricing plans, starting from $19/month for the Basic plan up to $99/month for the Pro plan when billed annually.

11. Grammarly

Grammarly stands as a leading AI-powered writing assistant that helps writers enhance their grammar, punctuation, and overall writing style. It offers real-time suggestions and corrections, ensuring error-free and polished content.


  • Provides real-time suggestions and corrections to enhance grammar, punctuation, and style.
  • Improves writing accuracy and readability.
  • Maintains consistency throughout the content.
  • Offers an extensive dictionary and language support.


  • Free versions may have limited functionality.
  • May not capture the unique voice and tone of individual writers consistently.
  • Can sometimes generate generic suggestions.

Pricing: Grammarly offers both free and premium plans. The premium plan starts at $11.66/month when billed annually.


In conclusion, AI tools for content writing have transformed the way we approach content creation. These tools leverage the power of artificial intelligence to enhance productivity, optimize content, and streamline the writing process.

Whether you need assistance with grammar and style, content ideation, copywriting, or content generation, there is an AI tool available to meet your specific needs.

By incorporating AI content writing tools like Grammarly, Frase, WordAI, Article Forge, BuzzSumo, Copysmith, and AI Writer into your content creation workflow, you can improve the quality, efficiency, and effectiveness of your writing.

Remember to utilize relevant primary and secondary keywords like “AI tools for content writing,” “content writing AI,” “AI for content writing,” and “AI content writing tools” throughout your content to enhance its search engine visibility and attract organic traffic.

Embrace the power of AI tools for content writing and unlock your creative potential while achieving outstanding results in your content marketing efforts. Stay ahead of the curve and leverage these innovative tools to create engaging, informative, and captivating content that resonates with your audience.

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Vishal Meena
Vishal Meena

Hey! I'm Vishal Meena from Rajasthan, India. A Digital Marketer and founder of WayToidea. I Share Strategies Related to Blogging, SEO and Digital Marketing.

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