How To Choose a Right Domain Name (12 Tips) – 2021

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When you want to create an image on the internet, you need to have a website. However, to create a website, you need to determine a domain name first. Through this article, you will learn 12 tips on choosing the right domain name for you.

Choosing a domain name is tantamount to choosing the name of your business, organization, or identity that you want to create. Sometimes you need more time to choose the name. No wonder, because later the domain name will become an identity on the internet so it will be better if you make sure that the name you choose matches your purpose for creating the domain.

12 Tips for Choosing the Right Domain Name for Your Website

Here are 12 tips for choosing the right domain name for your prospective website :

1. Choose a creative and brandable domain name

The domain name will become the identity of your website on the internet. Therefore, as much as possible, use a creative and brandable name so you can easily do branding . In addition, your domain will also be the name that your customers and website visitors are looking for, remembering and spreading .

So, what is meant by brandable?  Brandable domain names are exceptional names . So, not only unique and good, but your domain name must be  exceptional . If so, how do you come up with a brandable name ?

  • Create a new word. You can come up with a new word or term that sounds catchy to grab attention and should at least be easy to remember. “Google” and “Yahoo” are two examples.
  • Use existing words. You can search for words that are rarely used in everyday life. It doesn’t need to be exactly the same, it would be more interesting if you could “deflect” the word a little. For example  , Gibran Rakabuming’s drink brand called “Goola” comes from the word “sugar” which is also the main ingredient of its products.
  • Use a domain name generator. Now on the internet there are many generators that you can use to search for domain names by simply entering the words that you think are suitable for your domain name. But, only use a generator as a source of inspiration, huh!

2. Make sure that your domain name is easy to type

The next tip for choosing a domain name is to ensure that your domain name is easy to type. Even though you have to look for a creative and brandable domain name , make sure that it’s not difficult to type. Pay attention to the use of repeated letters such as the letter “l” in the word ” syllable “. Maybe sometimes it can make it difficult for people to type it. Therefore, make sure you can avoid or get around how to use repeated letters in your domain.

3. Use a short domain name

If your domain name is long and hard to remember, maybe few visitors will be able to remember or recognize your domain. They may also have trouble spelling or have difficulty typing your domain address. If you use a short domain it is less likely that things like this will happen. When choosing a domain name, you should use no more than 17 characters.

4. Use keywords that relate to the purpose of the website thy

If your domain is used for a business website , use keywords related to the business and the services you offer. For example, if you have a laundry business , enter the word “laundry ” in the domain name. Using keywords in the domain can also help your website’s SEO appear on the first page of search results. After that, your website traffic will also increase.

5. Think long term

Thinking for the long term are tips on choosing the next domain name. You are advised to use keywords in the domain, but you should reconsider what name you will use.

One important thing you need to think about is what your main goal is to create this website . If you are using slang terms that are only trending for a moment for your domain name, it may be difficult for people to remember your domain name sometime after that. Therefore, look for a domain name that could last for a lifetime .

In addition, your domain name can also determine the reputation of your website on the Google search engine. Because, Google will search for the website identity of the domain in question. If you change your domain name again in the future, your reputation in Google Search will start all over again.

6. Target area

If your target website visitors are Indonesians, then you need to consider the domain extension you want to use. Not only .com, maybe you can use the .in,, or .id extension if you want to specifically target readers for Indonesians.

7. Use a domain that’s easy to remember

In this world there are millions of domain names that have been registered so it is very important that you have a domain name that is catchy and easy to remember. When creating a domain name, make sure there is a value stored behind the name so that it is easier for people to recognize and remember it.

8. Research

When choosing a domain name, make sure that your domain name has never been used by another party. If you have used it, make sure that the domain’s reputation is not bad. You can check your domain history at the Wayback Machine . No need to bother looking for a website to check the availability of a domain name, because through the domains page at Hostinger, you can check it automatically.

9. Make sure the identity on the website is the same as social media

In order to build branding credibility, whether for business, organization or personal, make sure your domain name is similar to account names on social media. Apart from increasing credibility, your online identity can also be better known.

10. Avoid using numbers and hyphens

As much as possible do not use numbers and hyphens (dashes) for domainmu name. Using hyphens can make your domain name even more complicated. Imagine if Facebook has a hyphen between “Face” and “Book” so that it becomes “Face-book”, doesn’t it look less effective? In essence, reducing the use of numbers and hyphens are tips for choosing a domain name that you should pay attention to.

11. Use the correct domain extension

Domain extensions are structures of letters located at the end of domains such as .com, .org, .net, etc. To date, .com is the most popular domain extension so it might be harder for you to find a domain name that suits you.

But don’t worry, now there are many generic Top-Level Domains (gTLD) such as .photography, .guru, or .id. Maybe an extension like this can help you get a short and relevant domain name more easily. 

The following are some of the frequently used extensions and their functions:

  • .com  – usually used for companies, commercial websites , and communities
  • .info – usually used for informative websites
  • .net – usually used for websites that discuss or provide technical matters or internet infrastructure
  • .org – usually used for websites of non- commercial and non-profit organizations
  • .biz – usually used for websites of business and commercial, as the website e-commerce
  • .me – usually used for personal websites , blogs, or resumes .

12. Protect and build the reputation of the website

In order to maintain the reputation of your website name , you can buy a domain with several different extensions. The goal is so that irresponsible people don’t buy your domain and fill it with inappropriate content.

After that, don’t forget to build a good reputation from your domain. Fill your website with interesting content accompanied by enough backlinks. You can also collaborate with website owners or other business owners to collaborate in promoting websites or content on the website.


Those are 12 tips for choosing a domain name that you can use when choosing a domain name. Hopefully, one of the tips for choosing a domain name above can help you determine what domain name you will use. After that, you can choose what type of hosting you will use.

When choosing a hosting, you must be able to ensure the quality of the hosting. Speed, safety and reliability are three things that must be prioritized. At Hostinger, you not only get these three qualities, but also 24-hour Ninja Support services that are always ready to help whenever you need. 

Ready to get other benefits? Visit Hostinger’s cloud hosting page from here . You will have the opportunity to get a free domain for life. Good luck!

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Vishal Meena
Vishal Meena

Hey! I'm Vishal Meena from Rajasthan, India. A Digital Marketer and founder of WayToidea. I Share Strategies Related to Blogging, SEO and Digital Marketing.

One comment

  1. Hey Vishal Meena ,

    Awesome and well-written post. You have provided good & effective tips for choosing a right domain name. You have elaborated each tips in an impressive way along with all the crucial & necessary information that are truly providing a deep & clear-cut understanding. Your each tips are effective and i completely agree with your every listed tips.

    Yes we must choose a type of domain name that is short and easy to recognize. Using domain name generator tool is really a good idea and will helps a lot. It is also essential to do some research while choosing a domain name. It is really important to use correct domain extension and avoiding the use of numbers & hyphens to make the domain less complicated. I also liked your included various domain extensions denoting their functions and are also providing a good understanding. Adopting and implementing your tips will be a great helping hand and undoubtedly helps in choosing a right domain name.

    After going through this complete guide i really gain ideas and am sure that this post will definitely help lots of people, readers so that they could choose a best & perfect domain name for their site more easily.

    Eventually thanks for sharing your knowledge, ideas and such an informative post.


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