How to Select the Perfect SEO Expert for Your Dental Marketing Needs
The dental industry is growing, and it can be challenging to navigate new practices that need to be more visible than their competitors.
Fortunately, your business has many different options, from social media strategies to PPC ads, all meant to help your clinic stand out from the rest.
However, choosing an experienced dental SEO marketing agency can be your most prudent decision as a dentist.
These professionals have unmatched industry experience and a wealth of knowledge to rely on, enabling them to create and implement practical strategies to help your business grow sustainably.
The following guide will walk you through some of the most pivotal steps in finding an SEO partner to help grow your practice quickly.
Consider experience and track record
You should seek an agency with experience in various other medical industries besides dental practices, such as chiropractic, veterinarian, and med spas.
It will help you grasp how diverse and influential their approach can be. It is essential because it shows that they know what they are doing and can apply their knowledge to your needs.
Also, a reasonable success rate is a bonus, as it will give you confidence in their abilities. You can ask them for case studies from previous clients willing to share their results publicly for a better insight into this crucial aspect.
View their list of services
An ideal SEO agency should offer all the ensuing services.
● Web design – They create an attractive website with an excellent design, which improves user experience and leads to better rankings in multiple search engines.
● PPC advertising – It allows your site to show up on top of the search engine results pages, so potential clients can find out about your clinic without having to dig through endless resources first.
● Logo & branding – A good logo is essential for any business because it helps establish trust among customers who may not know much about what makes one company better. Ultimately, it helps increase your brand value as more people recognize you by your name.
● Keyword analysis and content generation can help ensure your web pages rank high, increase traffic and remain there for a considerable time before requiring a touch-up.
Review client testimonials and affordability
You can check how they helped other clients, allowing you to gauge how effective their services will be for your practice. So, look for testimonials and reviews on their website, social media platforms, and other online portals.
Also, check their packages and if they are reasonable to invest in, especially regarding cost per month or project-based fees associated with specific services like keyword research or link-building campaigns.
Typically, an essential or basic plan should include core services such as internal link building, XML sitemap submission, and meta tag and title optimization at approximately $600 per month – a very affordable price point for dental professionals looking for an easy way out from poor rankings.
How transparent are they?
You should never pick a dental SEO marketing company that is not honest about its ideals and work ethics, as it might compromise quality.
You need to know how much you will be spending, what the turnaround times are, and the kind of results to expect so there are no surprises later. The best way to know is by asking for an estimate or quote before engaging them for your dental marketing campaign.
Lastly, pick an agency for the value it brings instead of looking for someone who offers limited services at low costs.